Discover Your Inner Glamour

"Beauty is when you can appreciate yourself, when you love yourself, that's when you are most beautiful." - Zoe Kravitz. At ELLIE Cosmetics, we wholeheartedly believe this. Our journey has grown out of a profound need to create, innovate, inspire, empower, and uplift women through beauty. ELLIE Cosmetics is more than just a brand; it's a pursuit of excellence, innovation, and the celebration of your inherent beauty.

ELLIE Cosmetics was founded by Dr. KeShawn L. Haynes, a passionate chemist with 25 years of experience, right here in Atlanta, Georgia. Growing up with the unwavering belief that anything was possible, Dr. Haynes always harbored a dream of creating and innovating, with a particular fascination for the ever-evolving world of beauty. This dream became a reality with the birth of ELLIE Cosmetics.

As a minority and woman-owned small cosmetics company based in the Atlanta area, ELLIE Cosmetics is driven by a powerful mission: to empower women through beauty. Dr. Haynes is not only the owner but also the dedicated chemist behind every formulation. Our extensive range includes vibrant Eye Shadows, luscious Lip Sticks, glamorous Lip Glosses, dazzling Glamour KRAANS, and precise liners, boasting over 35 captivating colors. We also offer stunning bronzers and highlighters, which made their debut at the 2016 Black Women’s Expo in Atlanta.

We are proud to say that every ELLIE Cosmetics product is vegan, natural, and cruelty-free. While we are currently working towards formal certifications, this commitment is at the core of our brand. One of our unique offerings is the ability to provide color customization, ensuring you find the perfect shade to express your individuality. Our formulations are not only designed for bold and beautiful looks but are also incredibly moisturizing and long-lasting.

The name "ELLIE Cosmetics" holds a special place in Dr. Haynes' heart, as it is lovingly named after her daughter, Gabrielle (Ellie). Just as she has poured endless care and devotion into raising her daughter, Dr. Haynes has approached the development of ELLIE Cosmetics with the same level of dedication. Her hope is to create a living legacy for Ellie, a universal gift of beauty that can be embraced by every woman.

Since our launch party in April 2016, ELLIE Cosmetics has been proudly presented at over 20 vendor events throughout the metro Atlanta area. We are working tirelessly to spread the word that our products are ideal for today's beautiful women who desire to feel glamorous and empowered. ELLIE Cosmetics aspires to be every woman's ultimate choice for beauty.

As a woman myself, I understand the desire for luxurious products crafted with natural ingredients. The feeling of vibrant colors and a velvety smooth application is truly transformative, making you feel beautiful, sexy, and more confident in your own skin. Be the woman you know you are with ELLIE Cosmetics – the smart choice for beauty, offering innovative, natural products with long-lasting colors, all while sourcing the highest quality natural ingredients.

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Beauty Redefined